As a financial institution in the Mid West Lutheran community, Thrivent was looking to make a major update from their brand to their technology services. The goal was to look current and exciting to a younger audience while being true to their roots.

I was a senior designer on the brand team to launch their rebrand. Afterward I joined their in house product team to build an experience to promote their term life insurance product. The goal was to educate the user about this particular type of insurance and bring surprise and delight throughout their journey.

Visit the site HERE.

ROLE

Identity
Brand Strategy
User Testing
Visual Design
Website Design

COLLABORATORS

Creative Director:
Marrisa Haro

Senior Designer:
Sarita Walsh

UX:
Maria Tsampas