Every year ClassPass celebrates the individuals who make the platform great, the instructors. The social media team at ClassPass creates an open call to the users to shout out their favorite instructors and tell their stories about how their class has impacted their lives.

These instructors seldomly receive any awards for showing up and helping people achieve their goals, so I wanted to give them a gold trophy for their efforts. I concept and art directed the campaign. Then I designed a microsite and social media assets to activate the event giving digital trophies to the instructors to share with their audiences.

ROLE

Art Direction
Website Design
Campaign Design

COLLABORATORS

Creative Director: Greg Hathaway
Photographer: Cait Kelly
Copywriter: Hannah Baker